Spanning 20 years of product evolution, we have contributed to healthcare professional and consumer promotion/education for 12 dermatology products/pipelines in multiple aesthetic and disease areas.
Products: Prelaunch, Launch, and Beyond
- Collagen Aesthetics (now Allergan)—Zyderm® (aesthetics), Zyplast® (aesthetics)
- Elan—Myobloc® (aesthetics)
- Galderma—Clobex® (psoriasis)
- Galderma—Differin® (acne)
- Genentech—Raptiva® (psoriasis)
- Medicis—Dynacin® (acne)
- Medicis—Vanos® (atopic dermatitis)
- Novan—Topical nitric oxide(tinea pedis)
- Obagi—Product Line (aesthetics)
- OrthoNeutrogena—Product Line (aesthetics)
- OrthoNeutrogena—Pipeline Products (aesthetics)
- Pfizer—Pipeline Products (aesthetics)
Aesthetic Dermatology Highlights
- Developed a competitive review of collagen implants
- Rebranded the Neutrogena cosmetic dermatology product line
- Created Obagi online branding and social networking program and a highly successful direct mail program for Nu-Derm®
- Covered cosmetic dermatology sessions at multiple American Academy of Dermatology meetings, wrote summary reports
- Conducted advisory boards and consulted on cosmetic pipeline products for Elan, OrthoNeutrogena, and Pfizer
Psoriasis, Acne, Atopic Dermatitis Highlights
- Developed a lexicon of terms and worked with opinion leaders to create a foundational prelaunch slide library focused on IL-17 inhibitors in psoriasis
- Planned and executed a prelaunch/launch psoriasis educational program for the Genentech drug Raptiva over a 5-year period
- Built an opinion leader base from 11 KOLs to 200 trained ROL’s speaking on behalf of Raptiva at launch
- Created an immensely successful, award-winning educational website, psoriasistx.com, focusing on biologic therapies
- Developed educational programs related to the Galderma products Differin (acne) and Clobex (psoriasis)
- Created/developed promotional programs for the Medicis products Dynacin and Vanos