Supporting Academic and Commercial Success
Lynn Nye, PhD, Strategic Thinker
Our team has developed successful KOL-driven educational initiatives in many different disease categories. The issues and goals differ, but the keys to success are always the same.
Recently, I was asked to give a talk about working with opinion leaders. The landscape is evolving. Everyone knows that. There are plenty of articles telling us about changes in federal policies and the caps on payments to physicians that are driving healthcare communications towards unbranded (“nonpromotional”) vs branded (“promotional”) education. Also, innovative, high-tech communication channels continue to evolve. So how are these changes affecting how industry interacts with opinion leaders? And what are the basics we still need to keep in mind?