The Life of a Foundational Slide Library

The Life of a Foundational Slide Library

A Foundational Slide Library plays an important role throughout the life of a medical product or service. It is a living document that supports a common language and consistent communication. If properly constructed, it will become the foundation for all training and education programs as well as promotional messaging during the lifetime of the product.

This whitepaper describes the process we have used to develop foundational slide libraries to support the introduction and commercialization of medical products in almost every therapeutic category.

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Contents of this whitepaper

Summary

From development through prelaunch and commercialization, a Foundational Slide Library is a living document that supports a common language and consistent communication throughout the product’s life cycle.

Introduction

The first requirement in developing a Foundational Slide Library is to listen to your audience. If you create it internally without input from your audience of KOLs, patients, pharmacists, community physicians, and so on, you are only thinking in an echo chamber. Sometimes clients ask us to work with them to create separate presentations on different medical topics: Without the slide library, the process doesn’t support consistent communication and doesn’t include input from the target audience.

Topics

1. What Is A Foundational Slide Library?
2. What Are The Typical Elements Of A Foundational Slide Library?
3. What Are The Uses For A Foundational Slide Library?
4. How To Develop A Foundational Slide Library.
5. Typical Process: KOL-Driven Educational Initiatives.